Show off your best beat for the chance to win a studio session with SweeTARTS' number one fan
CHICAGO: SweeTARTS®, the beloved candy brand that's known for being more than just one thing, is excited to announce its SweetBEATS online music mixer and contest! Through a world of fresh sounds distilled from the unique properties of SweeTARTS' delicious portfolio, candy-lovers and music fans alike can now combine rhythm and melody to craft a beat as unique as themselves. And looks like it's your lucky summer (in the US), Xtina stans, because a pop icon also known for being more than one thing, legendary hit-maker Christina Aguilera, will help bring the whole thing to life.
Six-Time Grammy Award-Winning Artist Christina Aguilera Enjoys a Handful of Original SweeTARTS® from One of Her Cherished Trophies While Mixing a Beat on the Candy Brand's New SweetBEATS™ Online Mixer (Credit: Cole Gentry). The iconic musician, designer and mom will hand-select the winning beat after listening to the contest's Top 20 entries, all chosen by fans online.
"My songs have celebrated individuality, boldness and inclusivity since the day I first stepped foot into a recording studio," said Aguilera. "And SweeTARTS stands for those exact values. That's why I can't wait to hear what my fellow SweeTARTS fans dream up on the SweetBEATS mixer and help the winning artist make their music dream a reality."
"SweeTARTS is a brand that embraces unique combinations and duality – our candies are long and short, soft and chewy and sweet and tart," said Jenny Brownson, Brand Manager, SweeTARTS. "Our fans pride themselves in their fearless and dynamic tastes and influences to let their individuality shine for the world. And with SweetBEATS, we're letting them create a multi-dimensional sound that is truly their own. We're thrilled to work with the peerless pop icon Christina Aguilera to help those fans express their individuality and creativity through our mixer this summer."
Ferrara, a company related to The Ferrero Group, is an emerging powerhouse in the North American confections and sweet snacking categories. A passionate team of nearly 6,000 employees works together to share delight in every bite through leading brands that have shaped the industry for more than 100 years. Our diverse portfolio of nearly 35 brands includes SweeTARTS®, Trolli®, Brach's®, Black Forest® and NERDS®, along with iconic favorites like Lemonhead®, Red Hots® and Now and Later®. Ferrara also manages the Keebler® and Famous Amos® businesses for The Ferrero Group. Headquartered in Chicago, Ferrara has an operational network of 20 locations in North America that includes manufacturing, distribution and R&D facilities. Learn more at www.ferrarausa.com.
But the summertime sweetness doesn't stop there. Nineteen runner-up beats – voted on by fans online – will each receive a prize pack to stay strapped with a summer's supply of SweeTARTS!
First introduced in 1963, SweeTARTS has grown into a fan-favorite candy brand known for its electrifying flavor combination of delightfully sweet and delicately tart. Available in an array of colorful candy creations, the SweeTARTS product portfolio includes Original SweeTARTS, SweeTARTS Ropes, SweeTARTS Rope Bites, SweeTARTS Chewy and several seasonal favorites.