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A unique music video, based on the names of 51 rivers of India to bring the awareness of water conservation and importance of this valuable resource on Earth, published on YoiTube has gone viral on social media.

The video was released in April 2021. Rivers Of India music is a global collaboration featuring Jayashri (and her son, Amrit) along with Kaushiki Chakraborty (and her son, Rishith) and many other chorus singers. Composed and conceptualised by IIT alumni, Kanniks Kannikeswaran, USA. There is a general view that listening to this beautiful classical song will help in remembering the names of the holy rivers of India.