Mumbai: For the first time in India, leading youth lifestyle brand Integriti, from Kewal Kiran Clothing Ltd. has conceptualized its own music festival “Integriti Dance Music”.
With a vision to make it India’s biggest dance music experience, Integriti has joined hands with Guestlist4Good to launch the ultimate music extravaganza ‘Integriti Dance Music’ at Guest List festival at DY Patil Stadium, Mumbai.
Integriti fans can be a part of this two day music extravaganza by shopping at an Integriti store for Rs. 2999 and win a confirmed entry into the festival on 2nd & 3rd December, 2017. Boasting of high octane line up of artist, day one includes the big wigs of Indian music industry Adnan Sami, Nucleya and playback sensation Mithoon, Shaan while day-2 will be featuring Fire starter and India’s favourite DJ Hardwell along with globally acclaimed names like record producer duo W&W, electrifying DJ and producer Suyano and many more. The customers not only get a free ticket to the festival on shopping for Rs. 2999 but also get a chance to enter the contest where 50 lucky winners get a chance to lunch with DJ Hardwell.
Commenting on this, Mr. Vikas Jain, Director, Kewal Kiran Clothing Ltd. said, “Our customers are the youths of India, who love listening to all kinds of music. DJ Hardwell is the most well known DJ in the world. What best way to thank our loyal patrons for their love and support than get them to witness a rocking performance by DJ Hardwell and give them a chance to meet him in person and have lunch with him”. He further added, “At Integriti we wanted to create a property that matches the current brand imagery and connects with our target audience and truly brings out the Spirit called Youth and driving overall profitability. We wanted to spread the powerful message of coming together but not in a preachy way. This led to the idea of creating our own music festival, “Integriti Dance Music”, where youths would come together and connect. Music never gets boring or preachy. We are launching our unique property at Guestlist festival and have the best International and Indian line up. We are also designing an entire collection dedicated and inspired from the fashion followed in music fests and even coming up with limited edition Hardwell merchandise”.
In line with the brand proposition of carrying your confidence with you while being free spirited, “Intergriti Dance Music” strives to bind the world’s largest and most happening community ‘The Youth’ through this festival. It also aims to contribute towards empowering and educating 1,00,00 lesser fortunate through this festival and support treatment of the needy through Vijay Vallabh Hospital.